Alexa Mann, Founder and CEO of Pure + Planted, started her Vermont-based brand to bring superior premium CBD products to the market. Using locally and ethically sourced hemp and natural ingredients, Pure + Planted strives to create products that elevate the everyday lives of others.
Read on to learn how Alexa mobilized the idea for her brand, some surprising things about CBD, and her small-biz favorites.
How did you come up with the idea for Pure + Planted?
Pure + Planted began with me experimenting in my home kitchen, making CBD edibles. Our CBD Gummy was the result of that and was the first product we sold. The more I tried using CBD topically, the more I noticed lots of little issues disappearing, from TMJ to dry flaky skin on my face.
I was amazed by the endless ways CBD could be used to improve regular skincare and beauty products, but I wanted to create products that were as luxurious and high-end as my regular skincare products. One by one, I began to attempt to formulate a CBD-infused version of all the products that I used on a daily basis.
Can you tell us something we may not know about CBD?
CBD can greatly enhance your sex life.
What is your favorite thing you've heard from one of your customers about your products?
A customer shared that they had the best bath of their life using a scoop of our Salt Soak and Bath Bomb together.
What is your self-care routine?
Exercise and getting into the woods are crucial to my self-care routine. As well as eating clean, mostly plant-based foods. I start my days with a full dropper of Pure + Planted 1000mg Full Spectrum Tincture. And as often as I can, I end my days with a warm bath using our CBD Bath Bombs or Salt Soak.
What are some small businesses you're loving right now?
I'm a big fan of Bergamot + Amor, a handbag company local to Vermont. I also love Dame and Pure Barre.
