5 Questions with Jessica Hoskin, Co-Founder of HIKI

Jessica Hoskin is a seasoned retail executive with a passion for entrepreneurship and start-ups. After working to successfully launch a series of beverage and beauty startups, she decided to put her experience behind her own venture, HIKI. One of her favorite elements of what she does is watching a product she loves grow. (Same, Jessica!)

What motivated you to start your own company and have you always been drawn to entrepreneurship?

I've launched retail (grocery, drug and mass) for two startups in the last seven years. My current company acquired HIKI in 2021. HIKI attempted to launch in March of 2020, but due to COVID that launch was delayed. I had the opportunity to own the brand and re-launch HIKI full force, focusing on the 67% of the US that is size 14 and above. Being an all-natural, vegan, gender-neutral line of sweat products, we are for ANY body. Entrepreneurship is a unique space where you are allowed to go outside of your comfort zone to build brands, which is incredible and energizing to me.

The name HIKI intrigues us — what inspired it?

HIKI is the Finnish word for sweat!

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What's the best skincare tip you've ever received?

Honestly, SUNSCREEN for sure. Everyday, no matter your activity or sun exposure.

What's something you purchased from a small business recently that you love?

I shop small and local as much as I possibly can, so this is a hard one. I love what Grow Fragrance is doing. They are an all-natural replacement for scented home spray similar to Febreze. Their scents are amazing, without the worry of ingesting harmful chemicals.

We can't wait to use our HIKI Anti-Chafe Stick and Body Powder while we sweat this spring and summer. What are some of your tips for managing discomfort from sweat throughout the day?

Anywhere your skin folds, you are going to sweat and/or chafe. It's normal. In addition to avoiding irritation with our Anti-Chafe Stick, keeping our on-the-go Body Wipes handy to wipe down sticky sweat, and splashing on a bit of our Body Powder is a great way to freshen up throughout the day! Also, this is the first time I'm sharing the news, but just WAIT for the summer when we are launching a new product line! I am so incredibly excited to share it with everyone. It's going to be a GAME changer. Be on the lookout!

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The Bundle

3-Step System

$149.00 ($176.00 value)

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A groundbreaking 3-step acne system that smooths, revitalizes and improves the look of adult acne-prone skin without the use of harsh ingredients.

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GENTLE FOAM CLEANSER
Water (Aqua), Pentylene Glycol, Butylene Glycol, Lauryl Glucoside, Sodium Cocoamphodiacetate, Glycerin, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, 1,2-Hexanediol, Caprylyl Glycol, Sodium Phytate, Vaccinium Myrtillus (Bilberry) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Maltodextrin, Bixa Orellana Seed Extract.

POWER ELIXIR
Water (Aqua), Glycerin, Butylene Glycol, Pentylene Glycol, Polysorbate 20, Leuconostoc/Radish Root Ferment Filtrate, Hyaluronic Acid, 1,2-Hexanediol, Biosaccharide Gum-1, Caprylyl Glycol, Cannabidiol, Xanthan Gum, Phenoxyethanol, Sodium Hydroxide, Vaccinium Myrtillus (Bilberry) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Exract, Acer Saccharum (Sugar Maple) Extract, Maltodextrin, Bixa Orellana Seed Extract, Panthenol, Citric Acid.

SERUM HYDRATOR
Water (Aqua), Squalane, Glycerin, Propanediol, Niacinamide, Lecithin, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 80, Phenoxyethanol, Yeast Extract, Soy Amino Acids, Cannabidiol, Caprylyl Glycol, Biosaccharide Gum-1, Potassium Sorbate, Sodium Benzoate, Maltodextrin, Bixa Orellana Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Hyaluronic Acid.

Formulated by Dr. Robin Schaffran, chief dermatologist at BalmLabs, using naturally derived extracts and plant-based ingredients.

Non-comedogenic (won’t clog pores).

Cleanses and clarifies acne-prone skin without the use of harsh ingredients that can be irritating and overly drying for adult skin.

Gentle enough for all skin types.

Use the system as directed for at least 30 days for optimal results.

Each bottle is designed to last 45 days on average, but may vary with usage.

For external use only. Avoid contact with eyes and keep out of children’s reach. For Elixir and Serum: If you are pregnant or breast-feeding, consult your doctor before use. This product is not intended to diagnose, treat, cure or prevent any disease. These statements have not been evaluated by the US Food and Drug Administration.

Step 1
Apply 1 or 2 pumps of our Gentle Foam Cleanser to damp skin in the morning and gently massage in an upward, circular motion. Rinse with lukewarm water.

Step 2
Apply 1 or 2 pumps of our Power Elixir to the face and neck with fingertips or cotton round, avoiding the eye area. Allow to absorb completely.

Step 3
Apply 1 or 2 pumps of our Serum Hydrator to the face and neck, using fingertips. Allow to absorb completely before applying sunscreen or makeup.

Repeat all three steps in the evening.